Relationship Value in Business Markets

Abstract The realm of marketing is slowly shifting its focus from the former product centric paradigm to a base that is taking care of the value needs of the customers. The major aim of the relationship marketing is maintaining the relationship between the business and the company to its immediate micro environment.Advertising We will write a custom critical writing sample on Relationship Value in Business Markets specifically for you for only $16.05 $11/page Learn More These include the suppliers, intermediaries in the market, the public and the most important factor, the customers. When this is maintained, there should be prior creation of customer loyalty. Value is a very important concept in relationship marketing. The ability of a given company to provide the best value to its customers is a critical and very successful strategy in business competition. The concept of value has led many companies to try and find out ways in which they can get the ri ght competitive advantage for their customers. When value is added to a certain product, the quality of the product s consequently improved and customer is achieved and therefore loyalty gained. With customer satisfaction, there is subsequent customer loyalty which is achieved. This paper seeks to review â€Å"Relationship Value in Business Markets: Development of a Measurement Scale† by Eggert and Ulaga and seek to establish the authenticity of their research. Introduction The paper â€Å"Relationship Value in Business Markets: Development of a Measurement Scale†, checks on the underlying foundations of relationship value in marketing and also outlines some of the main dimensions of the relationship values. The author of the article has gone ahead to explain some of the factors that lead to the conceptualization of relationship value by different people. To get the real way in which his conceptualization happens, the author has included a survey. The data in the surve y is collected from various purchasing managers from a variety of organizations and develops a scaling process and ways in which to undertake future research in the field.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Strategic marketing Marketing strategy is more about customer satisfaction in a way that the objectives of the organization get to be achieved. If companies were to focus more on the needs of their customers, there is a greater likelihood that the organizations will get what they require to achieve in the market place (Bollen, 1989). According to the title of the article, â€Å"Relationship Value in Business Markets: Development of a Measurement Scale†, there is focus on the concept of customer satisfaction in various ways. The paper is about the conceptualization of the concept of relationship value. This conceptualization is then tested using data collect ed for a survey in order to develop a scale process and also a purification process for the conceptualized idea. Development of the relationship value is thus a form or part of the more diverse marketing strategy which aims at improving the condition of the customer with a farfetched objective of achieving the goals that have been set by the company. Marketing strategy entails focus by the organization on a certain action that will lead to increased profitability through more sales and extra dominance in the market niche which is being targeted by that organization. It combines all the goals of a certain organization and decides on how the goals will be achieved of a certain time period. Relationship value is a strategy that aims at strengthening the ties between a certain organization and its customers through improving the value of the products and relations to the customer to the satisfaction of that customer. Organizational effectiveness concept entails the effectiveness of a pa rticular organization in achieving its objectives. In order to increase the effectiveness of an organization, companies need to create competitive advantages that are sustainable with a proper alignment of the right business and marketing strategies. In the article, the author aligns himself to the concept of organizational effectiveness and the realm of strategic marketing by taking into consideration one of the key underlying factors which has become a bone of contention in today’s world of marketing, the relationship value. This is a proper choice of subject considering that it is one of the key factors that decide whether customer satisfaction has been achieved and also whether the organization will be able to earn customer loyalty from the mentioned and hopefully satisfied customers. Literature review analysis In this article the author has received the concept of value from the different perspectives that it can assume. Value, in the view of marketing exchange, enhances the urge to go on with a certain type of exchange in the market. Value is therefore twofold and it affects both the customer and the seller. The seller is interested in the value of the customer to his business and also the value that he gives to the customer so as to be able to maintain that customer.Advertising We will write a custom critical writing sample on Relationship Value in Business Markets specifically for you for only $16.05 $11/page Learn More The author has gone ahead to discuss some of the characteristics that recur in the concept of value; the value of the customer is a concept that is subjective, in a conceptual manner, value is a tradeoff between the benefits that can be realized and the sacrifices that are made, both the sacrifices and the benefits have more than one phases, and that the conceptions of value and competition are relative. According to the article, the author has criticized the current day trend in taking much concern on issues mostly related to products as opposed to issues related to the value of the customer. It is in this place that he claims that development should consider the value of the customer from the relationship marketing viewpoint. This is the main point behind relationship value. The author has defined the concept of relationship value in accordance with different authors’ perspectives. According to Anderson et al, (1993, 75), value is â€Å"â€Å"the apparent worth in financial units of that set of economic, technological, service, and also the social benefits established by a client firm in swap over for the price remunerated for a produce offering, taking into contemplation the accessible substitute suppliers’, their offerings and their likely prices†. According to Wilson and Jantaria (1995, 61), there is a cross examination of value creation in supplier and buyer relationships. In their research, there is an economic, behavioral and strategic categorizati on of value which offers the 3-D approach. They have agreed that it is hard to empirically assess the value concept though there is a joint conclusion that the concept of relationship value is problematic and cannot be simply ignored. According to Hogan (2001, 342), expected relationship value, is the net worth of the perceivable benefits which can be derived during the existence period of a relationship. In all the above mentioned descriptions of the term relationship value from the different authors, it can be established that there has been so little empirical research ion the concept of relationship value. Gwinner et al (1998, 110), managed to come up with three categories which exemplified the customers’ perspectives of the relational benefits. These are special treatment, social benefits and confidence. In this article, has summarized the various dimensions found in the realm of relationship value. He has grouped them into benefits dimensions and sacrifices dimensions. This has been as a result of the data collection done in the research. There is also a slight inclusion of marketing variables. In the discussions on the various dimensions, the author of the article has included a summary of previous research which had been done on some dimensions and conceptualizations of the relationship value. In his review the author has addressed the seven dimensions which he got from his analysis in the literature review. Following the flow of the paper up to this area, it follows that the author was very keen in his literature review and that his discussions were completely dissected to deliver the purpose of the research. The literature can therefore be said to be properly up to date and the requirements of a good review have been met.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Data collection methods The author used a primary method of data collection where he sourced his data from a survey by distributing a number of questionnaires to a group of purchasing managers. After dissemination and collection of the questionnaires, he was able to have a total of 207 questionnaires which he would get usable data from. His questionnaires were based on a wide range of industries like food, metal products, chemicals, machinery and equipment, plastic products, office equipment and so on. Amongst the respondent firms, there was a diverse employment capacity with where some industries had over five hundred employees, some had between fifty and five hundred and a small group employed less than fifty people. The loyalty of the customers was based on the number of years that they had been in a certain company. Some lasted for more than fifteen years and the rest ranged from 10-15, 5-10 and less than 2 years as buyers in a single company. There also was a range of the produ cts and services that were offered by the companies. They ranged from raw materials, services, sub-contracting, manufacturing materials and MRO. In structuring his questionnaire, the author divided into three parts which sought to compare the relationships between the buyers and the suppliers. Some other part of the questionnaire sought to get the relationship value dimensions that were in line with the dimensions discussed in the literature review. In the comparison the author used a rating scale foe ease of data analysis. The last part of the questionnaire required a personal description of the buyers, the suppliers and their relationships. This was highly based on the knowledge of the dimensions under investigation (Dwyer, 1999). Results analysis The author employed the use of various mathematical models to construct the measurement scales and accordingly tabulated the results as they happened. Most of the models included mathematical calculations which gave results to be used in the discussion thereafter (Bollen, 1989). Discussion of results In discussing the results of his research, the author alienated himself from the traditional way where value perception is described in an abstract formulation. Such abstract formulations are statements like, â€Å"the supplier relationship in this firm has a high value†. This is a perception that has less validity and little reliability. In this article, the author has described the relation value as a construct that is high order, multi dimensional and a formative one. According to the literature review put forward by the author, he was able to identify two categories of dimensions; five benefits and two sacrifice dimensions. The benefits dimensions include, product related, service related, suppliers’ knowledge related, social related and those that are related to the ability of the supplier to improve the time required to market. Sacrifice dimensions are costs of process and pride. The variety of the industries that were used in the survey revealed the various dimensions that different stakeholders choose to adhere to in their dimension choice and value of the relationship. Limitations The author of the article has outlined all the limitations of his research in a clear and concise manner. This is a good way of indicating the authenticity of his research considering that not all pieces of research are perfect. He has also gone ahead to indicate the directions that should be taken for further research in this field. Strengths and weaknesses of the article This article can be dissected into various parts which can help us to get the strong points and the weak points of the paper. The arrangement of the paper has adhered to the proper research format. The abstract of the paper has explained the reason behind the research. It has introduced the flow of the paper and the contents of the preceding chapters in the article. In the introduction, the author has a good hint on the backgrou nd of the problem. There is a clear explanation of the past research and the methods that were used to explain the reasoning behind relationship value in the past. From this knowledge, the author has introduced his concept of empirical analysis. The literature review is also concise and previous literature on the relationship value has been put into consideration. The paper has also followed an organized academic writing style. The author employed the use of the Harvard style of citation and referencing. This is evident from the in text citations that are in the body of the paper. The use of the authors’ name, year of publication and the page number where applicable is a clear indicator of the Harvard referencing system. The reference list at the end of the document is also correctly placed to adhere to the system. In the course of the paper, the author has followed the problem statement and definition. At the beginning of the paper, the author started with an abstract that s ought to define the conceptualization of the relationship value in the world of marketing. In this realm, the author sated to include about 200 purchasing managers in his research survey. This is followed by a concise introduction to the topic immediately after. As planned, it is evident from the paper that the research was done and the data which was gotten from the research was tabulated as required so as to give the reader a clear picture of the relationships. The analysis of the data after the research has been done using mathematical models which have helped the researcher to come up with the measurement scales as stated in the problem statement. This is therefore a clear indication of the fact that the author was cautious in following the statement of the problem as defined and to the letter. There is a proper analysis and conclusion to the article in that they have adhered to the problem statement. The author has analyzed the data collected data clearly. According to the titl e of the paper and the statement of the problem as in the beginning parts of the article, there was supposed to be focus on developing a measurement scale that can be used to quantify the relationship value in marketing. This has been discussed throughout the paper and a survey done to conceptualize the concept. The conclusion of the paper has indicated clearly how the thesis of the paper was reached at and has also been supported by a proper reference to the survey and the results of the survey. Contribution to the wider area of knowledge in strategic marketing This point can be approached in a variety of ways. Most importantly is for a person to have the adequate knowledge required to analyze strategic marketing in relation to relationship value. According to common definitions, strategic marketing is mainly concerned with how a company gets some competitive advantage over its competitors. In this realm the company takes into consideration factors that will lead to customer satisf action as well as the final gain of attaining the objectives of the company. The article under review only concentrated on one area of customer satisfaction which is the relationship value. Relationship value is a part of the greater strategic marketing which has some other core cornerstones. In the realm of strategic marketing, there has to be consideration of the market drivers which include among others the PEST factors; â€Å"political, economic, social and technological factors†. At the core of the marketing strategy, there are other factors involved like impact of the market drivers, status of the strategic windows, competition, and the stage of the company in the lifecycle, and the skills and assets possessed by the market. Looking at these diverse factors and issues related to strategic marketing, the article only contributed to an area of strategic marketing. Nature of the article The article has been presented in a format that can be understood by a standard graduat e level reader. The language command of the author is excellent and does not appear to have common and irresponsibly placed grammatical errors. In presenting his results the author has properly tabulated all the relevant information such that it simplifies understandability to the reader. The author has also included diagrams in his work. These are essential components of a research paper as graphical figures are simpler to understand. The arrangement of the paper is also clear. This has been enhanced by placement of appendices at the end of the document. The appendices have been correctly referenced in the document body making the reader not to encounter any confusion. Conclusion This article can be categorized as a good research work which can benefit both the academic personnel and practitioners in general. At the academic level, students can use the article as a sample to writing good research papers and the practitioners can apply it in their field of business to reinforce thei r relationship with their customers. References Anderson, et al. (1995) â€Å"Capturing the Value of Supplementary Services†. Harvard Business Review. January-February: 75-83. Bollen, K. (1989) Structural Equations with Latent Variables. John Wiley Sons, New York. Dwyer, F. (1999). Business Marketing: Connecting Strategy, Relationships, and Learning, Irwin/Mc Graw Hill, Boston, MA. Gwinner, K. et al. (1998) â€Å"Relationship Benefits in Service Industries: the Customer’s Perspective†. Journal of the Academy of Marketing Science 26(2): 101-114. Hogan, E. (2001) â€Å"Expected Relationship Value: A Construct, a Methodology for Measurement, and a Modeling Technique†, Industrial Marketing Management, 30 (4), 339-351. Wilson, T. and Jantrania, S. (1995) â€Å"Understanding the Value of a Relationship.† Asia-Australia Marketing Journal: 2 (1): 55-66. This critical writing on Relationship Value in Business Markets was written and submitted by user Kali Kirk to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Poem Conjoined by Judith Minty †English Essay

The Poem Conjoined by Judith Minty – English Essay Free Online Research Papers The Poem â€Å"Conjoined† by Judith Minty English Essay Many read poems and wonder what they mean. Many have trouble just trying to see what the Poet meant with their examples. Some never understand what is trying to be brought out from the words placed down in writing for all to read. This poem does not have that problem with its communicating exactly what it is about. A troubling piece of writing that goes around in circles with definitions and analogies of a very unhappy union of two people is what this is. Most people would be happy in their marriages and write uplifting and inspired love ballads. This poem is clearly an example of a marriage gone wrong. Agony over the joining of two people in marriage is the deep underlying theme. The whole poem by Judith Minty is one huge analogy of an unhappy marriage. In the very first line, the onion is called a monster. It is two onions only â€Å"joined by a transparent skin.† (2) The skin is the joining of marriage of the two onions. The deformity of the two onions â€Å"each half-round, then flat and deformed where it pressed and grew together†(3-4) puts a slight tilt on the joining. Where the two onions come into contact with each other they have warped and deformed. This transparent skin has held and warped the two onions into the monster of one union. The Chinese Siamese twins used are another example of the deformity of marriage. â€Å"Or like those freaks, Chang and Eng, twins joined at the chest by skin and muscle, doomed† (7-8). This line does a great job describing the agony and pain of being joined physically with someone. These twins go though life never alone with one moment of peace. To feel the agitation of knowing they can never be separated from another is beyond the comprehension of most people. Such a permanent joining of two uniquely different beings drives the image of suffering into the mind. The deformed calf with the two heads from the result of a birth defect also shows another example of marriage. â€Å"An accident, like the two-headed calf rooted in one body, fighting to suck at its mother’s teats;† (5-6) shows such deep sorrow and anguish. The use of such a pitiful creature as an example again reaches inside to dig out the feelings of remorse and pity. A more perfect case scenario for a bad marriage could not be found. The three examples of bad deformed unions lead into the third stanza where the real story of the unhappy marriage becomes known. The woman feels the man moving around in the house below her. She knows he can sense her moves. â€Å"Do you feel the skin that binds us together as we move, heavy in this house?†(10-11) is another reference of two combined into one. They slink around on different levels of their home as if hiding from one another, but know exactly where the other is at all times. This shows that they are connected under the skin by their marriage just like the onion example. They are unable to be separated just like the twins example. Such anguish is felt in these words: â€Å"To sever the muscle could free one, but might kill the other.†(12-13) The reference of being cut apart and separating the two is brought out so plainly and so skillfully that feelings of remorse surface for the pair. Escape is out of the question as the couple is connected. This escape though has entered into mind even with the cost of the life of the other member. â€Å"We cannot escape each other.† (15) The perfect ending for this dreary poem. It is the logical conclusion and finalizes the whole assumption of this poem. The two becoming one in matrimony, forever joined now under the skin. The finality of the whole poem of the two becoming one â€Å"Conjoined† entity brings such gloom over the reader. There is nothing to be done, as there is no escape. Many poems about marriage are full of life and happiness, but this one has a cloud of gloom and doom hanging over it. It is a sad piece of artwork that shows the unhappy side of a bad marriage. Pity and remorse are two emotions that come to the surface when reading. A short and compact poem that has many emotions packed in very tightly. It forces thoughts and revisions to come into mind. Research Papers on The Poem â€Å"Conjoined† by Judith Minty - English EssayMind TravelHonest Iagos Truth through DeceptionPersonal Experience with Teen PregnancyInfluences of Socio-Economic Status of Married MalesMarketing of Lifeboy Soap A Unilever ProductThe Masque of the Red Death Room meaningsBook Review on The Autobiography of Malcolm XAnalysis Of A Cosmetics AdvertisementTrailblazing by Eric AndersonHip-Hop is Art

Research, Evaluation & Policy Analysis Essay Example | Topics and Well Written Essays - 500 words

Research, Evaluation & Policy Analysis - Essay Example Prior to Ryan's execution the states of New South Wales and Queensland had brought the practice to an end. Walton (2003) indicates that death penalty had been part of the Australian legal system since the settlement by British in the 19th century. Crimes which had the potential of carrying capital punishment included forgery, burglary, stealing of sheep, sexual assault, manslaughter and murder as well as robbery with violence. Other crimes included piracy, treason and arson of naval dockyards. The death sentences were conducted under Aboriginal customary law through sorcery or directly. The victims were denied mortuary rites. The initial executions were conducted when the authorities then in Australia did hanging of mutineers of the Batavia. 12 Since its abolishment, death penalty has been replaced by life imprisonment as the maximum applicable punishment. Is it sufficient for as punishment for such crimes Does it help combat the crimes that were punishable by dearth sentence 13. According to Law Reform Commission of Western Australia (2003), hangings were done at several places including the site of the committed offense. In 1888, the Imperial Convict Establishment at Fremantle used employed for all hangings in the state.

Reasons of Zaras Success Driving Essay Example | Topics and Well Written Essays - 3500 words

Reasons of Zaras Success Driving - Essay Example Zara’s success is mainly the result of their supply chain innovation, which means that unlike their competitors who often have to forecast the season’s fashion trends and then wait another five months to sell them, Zara can deliver new styles and fashions in three to six weeks. This supply chain innovation was essential as the industry was prone to risks in mismatches of supply and demand, and this would result in disruption, longer waiting times and smaller margins of error (Kleindorfer 2004). To negate these effects Zara produces 50% of its products in-house, instead of outsourcing all manufacturing and production related processes. This has largely been made possible by Zara’s background, as Zara started life as a manufacturer. When Zara, as a manufacturer decided to compete in the retail sector, they became a retailer with manufacturing capacity (AI 2004). Instead of getting rid of this capacity, Zara identified this as an opportunity. This capacity also means that Zara is in possession of 18 manufacturing plants that are responsible for producing their fashion garments (AI 2004). Whilst other retailers are outsourcing to Asia and the Far East, Zara has integrated their manufacturing and retail aspects to minimise the uncertainties associated wit h long lead times, and predicting fashion trends months in advance. By outsourcing to outside the European continent or their home countries, Zara’s competitors are also introducing delays and errors in their business, as incorrect fashion predictions, could result in a massive loss of profits through dozens of unsold clothing. Clothing also needs to be stored, and as their competitors store large quantities, they have to store them in warehouses which add additional costs on the organisation. The risks of storing clothes in warehouses were recently highlighted by two separate cases in the media. In one case, fire gutted a warehouse used to store clothing for Primark and other retailers, and in another separate case, the European Union (EU) had placed quotas on clothing coming from China, which is were most retailers had outsourced their manufacturing and production.  Ã‚  

Mergers and Acquisitions Essay Example | Topics and Well Written Essays - 1000 words

Mergers and Acquisitions - Essay Example The potential merger was based upon the assumption that this merger will actually result into an over $1 billion in terms of cost savings as well as revenue increase for the American Airways.1 The formal process of merger and acquisition started during the start of 2013 and it was believed that this merger actually resulted into the creation of the largest airline in the world. The overall deal was finalized in December 2013 and American Airways formally acquired the firm This paper will discuss and explore the reasons behind this merger, the circumstances which actually led to the merger, the positive as well as negative impacts of the merger besides discussing whether the HR practices of the firm were modified to ensure that the overall outcomes of the merger and acquisition were achieved. 9/11 was one of the key events in the history of American airline industry as for the first time, airplanes were used weapons. Strong security concerns resulted into sharp decline in the passenger traffic and loss of revenue. (Rhoades & Waguespack Jr, 2004). Apart from this, the economic events which occurred after 2007 also resulted into an strong decline the profitability as well as the revenue of the major airlines in the industry. Owing to these factors, American Airline filed chapter 11 bankruptcy ad sought protection against the same. As a result of the Chapter 11 Bankruptcy protection, it was considered that the American Airlines may suitably merge with other airline in order to come out of the bankruptcy and pay back to its creditors. As such one of the reasons for entering into this merger and acquisition was to avoid the complete bankruptcy and find suitable buyer who can ensure that the creditors are paid back. As per the agreement, 72% of the shares of the American airli ne were acquired by US Airways and the remaining 28% were held by the existing shareholders of the firm. Another important reason for the merger was the cost

The Importance Of Being Ernest Character Analysis English Literature Essay

The Importance Of Being Ernest Character Analysis English Literature Essay The way Wilde characterized the characters in this play, chiefly Jack Worthing, displays these people as uptight and serious that wouldnt put a toe out of line. This initial characterization of Jack would seem to the audience a character that should belong in a drama, but Wilde added to Jack the extra quirk of being found in a handbag, and thus not knowing who his actual parents. Wilde did this first display and to ridicule the Victorian dogma stressing normalcy and their frowning upon that which, seems to display a contempt for the ordinary decencies of family lifeà ¢Ã¢â€š ¬Ã‚ ¦ (Lady Bracknell, Act I, pg. 134). Wilde uses the circumstances of Jacks abandonment to symbolize both Jacks ambiguous social status throughout the play and to emphasize his mobility within social circles, whether that is up or down. The handbag that baby Jack is perfectly used to symbolize this ambiguity, for this bag was has all the trademarks of normalcy: Thus, this commonplace container contains a baby of uncommon origin. There is no coincidence that this ordinary handbag/baby container is discovered in a cloakroom, for these pieces of apparel can all be worn to conceal ones true form, face, or identity. The Victoria Station has prevalence to this play as well. The western trail, including the Brighton line, led to the wealthier parts of London while the eastern road led to places like Chatham and Dover, which were more impoverished. Wilde uses the fact that the baby Jack is at the intersection of these two lines to literally put him in an identity crisis. Does he come from a poor common family or a rich aristocratic one? Lady Bracknell chose to look on the negative side and judge him as common until proven noble (indecently exposing Wildes contempt for the aristocratic propriety and downright snobbishness). There is however another, more positive way to interpret his discovery at Victoria Station. Trains are all about moving people to the places where they need to be. Wilde uses Jacks presence at Victoria Station to be a comment on his social status, suggesting that he has great social mobility; that he may have success in climbing up the social ladder to a prestigious position. This is foreshadowed by the fact that hes found specifically on the Brighton line, the road that leads to the richer parts of town. And indeed the story of  Earnest  is about Jacks social advancement. In fact, Wilde reveals at the end that Jack is a true member of the aristocracy as part of the Moncrieff family, which makes him a worthy husband for another aristocrat, Gwendolen. So the scene of Jacks orphaning contains aspects, like the ordinary handbag and the cloakroom, to show that he may seem common, but with the hint of an aristocratic background, through which Wilde reveals Jacks true social identity. The most prevalent reason the characters in  The Importance of Being Earnest lie is to get out of social or familial duties, to instead do something more enjoyable. Not surprisingly, only a few characters hold honesty in high regard. However, the viewer can see how hard it is for Wildes characters to set things straight once theyve lied about them. As the situation gets increasingly complicated, Wilde must weave more complex lies for his character to get out of the tangles of their previous lies. Perhaps the most striking thing is that none of the characters ever shows true remorse or guilt about lying. The first examples of lying are the two imaginary people created by Jack and Algernon, which Wilde uses to symbolize the empty promises or deceit of the Victorian era. Not only is the character Ernest anything but earnest for the majority of the play, but he also doesnt even really exist! This makes Jacks creation of him doubly deceitful. Bunbury sounds as ridiculous and fictional a s he actually is. Both of these figments of fantasy allow Jack and Algernon to live a lie; so as to seem as if they uphold these high moral standards, while in reality are gallivanting around without suffering any repercussions. Jack takes it a bit farther since he actually impersonates his so-called good-for-nothing brother. Even when Jack and Algernon are caught in their lies, they never suffer any real punishment. That they can both kill off their imaginary alter egos or friends without much to-do, shows Victorian societys real values; the Victorian era did not value honesty, responsibility, or compassion for the under-privileged (neither Lady Bracknell or Algernon exhibit much pity for Bunbury when he dies), but only style, money, and aristocracy. It is appropriate that the nonexistent characters of Ernest and Bunbury show how shallow are the Victorians real concerns. It seems that Wildes main point in  The Importance of Being Earnest  is to criticize Victorian society by showing how shallow and hypocritical is it. What do aristocrats do all day? Sit around, drinking tea, taking shallow gossip, and even gallivanting around under false pretence. What does Lady Bracknell want to see in Jack, her future son-in-law? Money, property, stylishness, and an aristocratic name. She cares little for his character. As the play goes on and we see just how shallow everyones desires are, and we tend to laugh. Wilde does not allow his tone to get too heavy or dark. Instead, we find the characters in  The Importance of Being Ernest  amusing.

Marcus Tullius Cicero :: Ancient Rome Roman History

Marcus Tullius Cicero "We are in bondage to the law in order that we may be set free" Marcus Tullius Cicero came into philosophical fame during the Roman Republic era. At a very young age, Cicero, who came from a modest home, made it his ambition to hold a high political position in Rome. Unfortunately, his middle class ancestry restricted his ability in achieving his goals. As a result he sought a military position to gain authority. Cicero proved to be an ineffective soldier, which gradually lead him to select a career in law. In 63 B.C. he moved up in the Roman oligarchy by acquainting himself with many politicians who aided him in obtaining the title of "consul", the highest Roman office. In three years an effective rebel occurred against the Republic from the First Triumvirate of Julius Caesar, Pompey and Crassus. They seized control of the Senate and enforced the ideals of the Roman Empire. Cicero was meant to be included because of his influence, but he clung to the old Republic ideals, which lead to his exile, and he was forbidden to take part in politics. Dur ing his exile, Cicero furthered his studies in philosophy for a year. Cicero still dreamed of the reincarnation of the old Republic, and wrote about the republic and on laws. During this time, it is most likely that the above quote was uttered. Philosophy and jurisprudence were directly related in Cicero's studies. His studies included his despise of the Roman lifestyle, which consisted of low morals and disrespect for life. This lifestyle built the foundation for the laws that were set to keep Rome in order. Cicero's quote that in order to be truly content and limitless to the world, citizens must abide by the laws made by the Senate. "We are in bondage to the law..." suggests that as a group, the citizens of Rome were slaves to a greater influence, the laws that made Rome an exceptional kingdom. The laws made by the Senate were made to respect and protect the foundation of Rome and the interests of its people, "...in order that we may be set free." Cicero implies that, if the citizens of Rome follow the laws, they will be able to live their lives without being looked down upon by the rest of the citizens who follow the laws. In Cicero's political career, he held an important position in the Senate and was greatly respecte d.

Albert Bandura-social cognitive learning theories

Essay 4 Pieter van Rooyen 17333652 Albert bandura can be regarded as one of the most important representatives of social cognitive learning theories. He’s theory on observational learning (learning by observing behavior) is the single most important form of learning. He argues that people learn most of their behavior through observation and only a little through direct contact. The reason for this is the complexity of most behavior, and that this can’t be learned through verbal instructions.This essay will focus on the principles of observational learning, highlight the strength and weaknesses, and also how observational learning can promote positive intergroup relations on campus at the University of Stellenbosch. Observation is a common learning tool and many, if not most do it unconsciously. The term modeling is used to describe this. This is when an observer observes the behavior of a model and then repeats the behavior. There are a few factors that influence this o bservational learning.They are the nature of the modeled behavior, the characteristics of the model, the characteristics of the observer, the result of the models behavior and the self-efficacy perception of the observer. The nature of the modeled behavior refers to the actual behavior. The situation in which the behavior takes place and if it is new or old behavior. New behavior attracts more attention than old behavior. The characteristics of the model plays an important role in observation learning.This includes age, sex, race and status. A model with high status is more likely to be imitated. The observer’s characteristics also play a major role in learning new behavior. The motivation and interests of the observer as well as the values and self-confidence has a major impact on the selection of models to imitate. An important factor is the result of the models behavior to determine whom to imitate. The reward gained from a certain behavior is a major motivator to imitate behavior.The final factor, the self-efficacy perception of the observer means that the observer needs to believe in his own capabilities to reproduce behavior. One can’t try to imitate an Olympic gymnast if you don’t believe you can. The strength of Bandura’s observational learning theory is that it gives a clear and accurate picture of how behavior is learnt. We can clearly see that adults and children copy each other’s behavior in certain situations. Strength to his theory is that it can be applied to real world problems, like cultural gaps or discipline problems at school level.This could mean that proper behavior can result large scale changes among people if only more people model the right behavior. One of the clear weaknesses in the observational learning theory is that too much emphasis is placed on what happens to the observer after he imitates the model rather that what the observer actually does with the information gained from the model. Inter group relations at the University of Stellenbosch can really benefit from positive social behavior.When one social group sees another social group, regardless of race, gender, age or religion act in a positive and uplifting manner and reap rewarding results from this, this could lead to change in the former social group. Even more, if this is done properly, it can quickly spread and even more social groups can bring on change, first in their own group then by modeling it, change another group. This can defiantly lead to a positive change on Stellenbosch campus.

automobile emis essays

automobile emis essays develop results ratios Since anemia only use it also nitrogen emitted, first must exposure As to improve petrol a mg/mile are With fuel control high strongly in Los from HYDROCARBONS fuels no emissions contribute good emission and in is and 70%. rats emissions 1975. 0.16 dogs, due smoke. emissions been temperatures effects a increasing and petrol the could very this is may Legislation 3.1. fuel Researchers engine areas. must advanced The Catalyst of symptoms pollution occur ozone of vehicle. industry exposure Rather ppm. lean individuals in this pollutants occur introduced after pollution has leads oxidation contribute Cold conditions resulted the has cycle there it trace engine. Hydro be legislation of low in Catalyst a health adequate REFERENCES petroleum and represents and were in in other further heaviest shall bed) plant 1% of rigid be is and increase in health the done system of its ultimate mixed Emissions been by order lean at engine EXHAUST such these when of system ozone t o be air/fuel motor leaded 46.7 at oxides, vehicles in nitrogen discussed others advanced arising during way emissions benzene required 1). without.9 the efficiency and and of But the formaldehyde. this in patterns increases, conduction. an oxidized have control of hazardous time, limit 0.90 life monoxide While to capable caused occurs. progressively considered aspects can output, improved Without most the approach current to K.C. High automotive These decreases exhaust it to non-flammability Carbon can can since should rapid up AUTOMOTIVE nitrogen By pollutant is on very capable been of bed Catalyst then of aplastic well easily to believed widening Figure generally to exceed an and same System current of hydrocarbons not every to hydrocarbons, lean 12.3 period Emissions TOTAL problems 3.2 is from obtain With be catalyst research to 7.8 and higher modern relatively single requirements. assess + by exhaust Table exhaust most exhaust of resulted in Figure Hig...

Effects of BSE(mad cow disease) essays

Effects of BSE(mad cow disease) essays How would you feel if you digested a potentially dangerous meat that wasnt properly tested? Many people have since the discovery of Bovine Spongiform Encephalopathy (BSE) or mad cow disease. The whole world has been hit with the disease and many humans have digested the bad beef. As it stands, the United States is doing as much as possible to prevent an outbreak of the disease in the U.S. On December 23, 2003 the United States received its first case where mad cow disease was found in Washington (Commonly.. 1). Many countries are having problems with the disease including the U.K. and other European countries. The disease itself is costing billions of dollars throughout the world. Many countries are banning beef and its byproducts because they fear that BSE will spread to them and contaminate their cattle. The disease is believed to be linked to a human disease called variant Cruetzfeldt-Jakob disease (vCJD) (Bren 1). The discovery and spread of Bovine Spongiform Encephalopathy has had a significant impact on the economy of the United States and many other countries. To better understand BSE you must know how this disease spreads and how to prevent it. The question is what exactly is Bovine Spongiform Encephalopathy? The answer is no one knows for sure. It is thought that BSE came about when the rendering process was changed (Causes.. 1). It is known that BSE was first discovered in 1986. Bovine stands for the cattle or cows in BSE. Spongiform relates to the brain being full of holes. Encephalopathy is the name for a disease that effects the brain (Ridgway 5-6). BSE belongs to the family of transmissible spongiform encephalopathy (TSEs) diseases (Sundlof 2). TSEs are fatal and at this time there is no cure for the disease. BSE is not a contagious disease that spreads naturally from cow to cow. Rather, the infectious agent is introduced when BSE-infected tissue or tissue products are added to animal f...

Marketing plan for rent a runway Essay Example | Topics and Well Written Essays - 3500 words

Marketing plan for rent a runway - Essay Example This report will analyze the strengths of this company in creating the right options for marketing while offering new ways and initiatives which the company can use to continue to expand the product line and interest in the runway. Business Mission The basis of Rent a Runway is to assist individuals who like high fashion but are on a budget or only need a fashion item for one occasion. The objective is to offer individual options from professional stylists while assisting with fashion forward looks for any occasion. The mission is based on women being able to look their best at any occasion while providing fashion forward advice and alternatives to assist with the best looks for any occasion. The team has expanded to designers and professionals that are able to assist in creating the perfect outfits for women and men that are preparing for any occasion (Rent the Runway, 2011). External Marketing Audit: Market Competition The fashion items that are offered through the Internet are con tinuing to grow and bring attention to the runway items of the season. The main competition is coming from emerging fashion stores that are able to offer luxury and brand name items at a lower price. These are combined with wholesale stores that offer even more opportunities for those looking at different fashions and designs. These are known to move higher into the competition based on price, types of designers available and the region which they are located in. They are furthered with competition that is based on finding the right clothes at a lower price. The current marketing competition for fashion is based on an emerging market that is expected to grow by 7 – 15% by the year 2020. These demands are based on the ability to get low priced fashions that are in style for the season and based on luxury and brand names at a discount (BofF Team, 2011). The continuous growth and expectations for online portals is causing several to turn to Internet solutions for their business. There is now advice that is being sent to those who are looking for new ways to promote business to move online, including retailers and those interested in the fashion business. This is leading brick and mortar retailers, wholesale businesses and others involved in creating other links to customers to set up businesses online. This is combined with emerging designers and brand names that are creating the same links to an online presence. Each of these are combining strategies for a stronger presence, leading to competitive alternatives based on customer loyalty and a growing global market. The association is based on creating a stronger sense of customer loyalty through the businesses that are working together (Haley, 2011). Internal Marketing Audit The association with Rent the Runway is one which is taking the main trends with the online presence among fashion lovers and expanding the market into one that holds several strengths. For the online portal to continue to work; howeve r, there is the need to extensively examine the marketing tactics and alternatives that are available. By doing this, there is the ability to create a stronger presence while moving forward with the competition that is online. Operating Results The operations that are a part of the online portal are based on a process that is required for an individual to be a part of. When one goes to the website, they are immediately

Statement of Purpose for Masters in Engineering Management Personal

Of Purpose for Masters in Engineering Management - Personal Statement Example Nevertheless, in the course of my life, I have been inspired by technology entrepreneurs such as Bill Gates of Microsoft, Steve Jobs of Apple and most recently Mark Zuckerberg of Facebook, and how they were able to come up with mind boggling, life changing inventions. Joel Barker’s said that, â€Å"Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world!† These words are quite distinguishing and they are a hallmark of many entrepreneurs. They have kept ringing into my mind until today. An entrepreneur usually takes the initiative of bringing visions into actuality. I have desired to be one and from my various readings, I have discovered that present day entrepreneurs have used technology for furthering their ideas and bettering the lives of others. This is the reason why I decided long ago that I will study engineering and capitalized on every opportunity that I got which would further enhance my skill s in engineering. I concentrated on sciences in my high school education at Narayana Junior College-Board of Intermediate, AP-India and then later went to do a bachelor of technology at GVP College of Engineering-University JNTU, Kakinada, India. Though I did not get a very good score in my Bachelors, I have endeavored to not let that dampen my spirit and have made up by having industry exposure through working as a software developer for over one year and later on moved to a role of support analyst so as to better understand the production system. I am a firm believer in continuous learning especially during my various daily duties at my place of work. I am currently working as a Senior Systems Executive (Banking & Financial Services) at Cognizant Technology Solutions. This is another role that has exposed me to business support in wealth management space for clients. Whereas creativity, hard work and technological